Bringing traffic to your website is easier than you think and all it takes is a few simple steps to get you where you need to be. Here are the first steps you can take to start seeing results.
- Freshen up your content
It is recommended that you publish weekly on your site, preferably every day.These can be blog posts, new products or guides. However you will also benefit from taking your existing content and breathing new life into it. Find pages that could be updated yearly or even monthly depending on the latest trends or news. Google Consult is a great tool that you can use to look at previous traffic to your site and discover what terms these popular pages were ranking with and use this information to bring that traffic back.
- Optimise Quality
Speaking of Google Consult, another way that this tool can be useful is discovering any outdated or irrelevant pages that are getting little to no traffic. These older pages can be removed and redirected to more relevant content or even your homepage.
- Combine Related Pages
As we’ve covered above, the best results will come from keeping your site as fresh as possible, which includes keeping it clean and tidy. Any pages that repeat the same information or multiple blogs/articles covering the same topic should be condensed down. This helps google to know which page of your site to redirect users to, rather than getting lost amongst too many and sending them to the next best site.
- Utilise Linking
This can be backlinks to/from other sites, or internal linking to pages in your own website. Firstly, reach out to popular sites relevant to yours. Ask them to backlink to your site which will increase traffic coming to your site from outside sources. You can also begin linking internal pages of your website into blog posts or product lists that will help users navigate through a larger portion of your site, therefore increasing traffic.
- Notify Users
You can increase traffic by notifying existing and potential users of new content on your site. This can be done in many ways, an effective way is through email. By collecting users’ email addresses you can send out monthly newsletters and notifications when new content is posted. You can also utilise browser notifications which will alert users when they next go online, many users prefer this method as it means they don’t have to input their personal information.
If you want to see an increase in traffic to your website, you’re going to have to put in some hard work. This includes writing quality content, outreaching to potential users/ customers and utilising your brand’s social media. However, if you follow these steps you will see a difference in the amount of users coming to your site.