Etsy reveals top trends for 2022
7 months ago
Etsy has revealed their top trends for 2022 and it’s all about balance and moderation. As the year of finding meaningful connections comes to a close, we look to welcome the year of finding balance in our lives.
Top Trends for 2022
Etsy’s colour of the year: Emerald green
Searches for emerald green items up 64% and emerald green decor up 60%. This rich and grounding shade compliments a variety of other popular colorways – from earthy terracottas and neutrals to luxe golds and silvers – making it easy to add into existing decor.
Weddings will be colourful
Searches for colourful wedding items have jumped 223%, as couples look to make splashy statements on everything from invitations to centerpieces, and even wedding dresses and suits.
Pop-punk is being revived
On Etsy, searches for spiked collars are up 879%, alongside surges in searches for vintage plaid items (up 48%), fishnet items (up 37%), studded belts (up 34%), and silver jewellery (up 14%).
Kids want mythical creatures at playtime
Searches for fairy items increased 51%, mythical creatures or beast items increased 39%, and dragon toys increased 22%.
Key 2021 highlights from the reveal:
- In January 2021, Etsy saw a 1006% increase in searches for “modern resume template.” Many shoppers took action on their New Year’s resolutions by giving their resumes a refresh.
- This year, shoppers got a head start on holiday planning, with searches for “Christmas decor” increasing 452% and “custom portraits” increasing by 316% in September 2021, while searches for “home gift” went up a whopping 2778% in October 2021.
- There was a 28% increase in searches for “environmentally or eco-friendly items” in 2021 compared to 2020 as many looked to shop in line with their values, whether that means supporting small businesses or opting for earth-friendly finds.