Etsy reveals top trends for 2022
11 months ago
Etsy has revealed their top trends for 2022 and it’s all about balance and moderation. As the year of finding meaningful connections comes to a close, we look to welcome the year of finding balance in our lives.
Top Trends for 2022
Etsy’s colour of the year: Emerald green
Searches for emerald green items up 64% and emerald green decor up 60%. This rich and grounding shade compliments a variety of other popular colorways – from earthy terracottas and neutrals to luxe golds and silvers – making it easy to add into existing decor.
Weddings will be colourful
Searches for colourful wedding items have jumped 223%, as couples look to make splashy statements on everything from invitations to centerpieces, and even wedding dresses and suits.
Pop-punk is being revived
On Etsy, searches for spiked collars are up 879%, alongside surges in searches for vintage plaid items (up 48%), fishnet items (up 37%), studded belts (up 34%), and silver jewellery (up 14%).
Kids want mythical creatures at playtime
Searches for fairy items increased 51%, mythical creatures or beast items increased 39%, and dragon toys increased 22%.
Key 2021 highlights from the reveal:
- In January 2021, Etsy saw a 1006% increase in searches for “modern resume template.” Many shoppers took action on their New Year’s resolutions by giving their resumes a refresh.
- This year, shoppers got a head start on holiday planning, with searches for “Christmas decor” increasing 452% and “custom portraits” increasing by 316% in September 2021, while searches for “home gift” went up a whopping 2778% in October 2021.
- There was a 28% increase in searches for “environmentally or eco-friendly items” in 2021 compared to 2020 as many looked to shop in line with their values, whether that means supporting small businesses or opting for earth-friendly finds.