Shopify and TikTok strike a deal!

Two giants of the internet have been on a date and decided to produce an offspring. Anyone who’s anyone wanting to appeal to under 25`s (and this 50+ market who should know better) will want to get onto this new super channel. In a nutshell you can feed from Shopify to your BUSINESS TikTok just as you can with Shopify to Facebook / Instagram via an App. If you decide to participate, you will pay for advertising and would be able to track sales with a pixel much like Facebook and Instagram.

The app is highly automated and simple much like TikTok’s current interface, it will walk you through creating attractive video adverts even from your website stills.

It’s coming to Europe this year (hopefully before summer), and is worth including this channel in any Christmas run up plan.

The official release: 

This app allows you to create video ads, track results, and manage your orders all from within Shopify. Here are the key features available on the TikTok channel for Shopify:

  • Get Started with TikTok For Business – Easily create a new account, set up a payment method and quickly start running ads.
  • 1-Click Pixel Installation – The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
  • Promote Products on TikTok – Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool.
  • Target Your Audience – With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want.
  • Creative Made Simple – Our Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest – no video production expertise is required.
  • Optimize Marketing Campaigns – Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.
  • Free Ad Credit For Your First Campaign – Jump start your first campaign with a $300 free ad credit when you sign up for a new TikTok For Business account.

Start the discussion at discussion.theecommerce.club

eBay page optimisation guide

Amazon Brand Registry