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Shopify introduces in-app shopping on TikTok

With TikTok Shopping, Shopify is the first commerce platform to bring organic product discovery and shopping tabs to TikTok, helping creators and merchants deepen their relationships with consumers.

Social commerce represents one of the fastest growing channels for Shopify merchants, especially as more creators rely on these platforms to build their businesses. Today, in partnership with TikTok, Shopify is announcing a new way for entrepreneurs to reach consumers with TikTok Shopping. For the first time, Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout.

“I built my business on social media; it’s where my fans go first to look for what’s new from Kylie Cosmetics,” said Kylie Jenner. “I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products. That’s why I’m excited for Kylie Cosmetics to be one of the first to let customers shop directly on our TikTok!”

“Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key,” said Harley Finkelstein, President of Shopify. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner.”

Shopify and TikTok have also partnered to bring product links to Shopify merchants, which can be used to tag products in organic TikTok posts. The TikTok community can choose to shop directly from the merchant’s storefront or click a tagged product in a merchant’s TikTok video, which will take them to the merchant’s online store for checkout.

TikTok is one of the world’s fastest-growing entertainment platforms, with hundreds of millions of active users and, from February 2020 to February 2021, installs across Shopify’s social commerce channels increased by 76%. By more deeply integrating commerce with TikTok, Shopify is empowering merchants to reach consumers where they are.

“Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” said Blake Chandlee, President, Global Business Solutions at TikTok. “TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants.”

The TikTok Shopping pilot is currently available to Shopify merchants in the US and UK. A select group of merchants in Canada will participate in the pilot in the coming weeks, and the feature will roll out to additional regions in the coming months. Shopify merchants can request early access to the TikTok Shopping pilot via Shopify’s TikTok channel.

Shopify and TikTok strike a deal!

Two giants of the internet have been on a date and decided to produce an offspring. Anyone who’s anyone wanting to appeal to under 25`s (and this 50+ market who should know better) will want to get onto this new super channel. In a nutshell you can feed from Shopify to your BUSINESS TikTok just as you can with Shopify to Facebook / Instagram via an App. If you decide to participate, you will pay for advertising and would be able to track sales with a pixel much like Facebook and Instagram.

The app is highly automated and simple much like TikTok’s current interface, it will walk you through creating attractive video adverts even from your website stills.

It’s coming to Europe this year (hopefully before summer), and is worth including this channel in any Christmas run up plan.

The official release: 

This app allows you to create video ads, track results, and manage your orders all from within Shopify. Here are the key features available on the TikTok channel for Shopify:

  • Get Started with TikTok For Business – Easily create a new account, set up a payment method and quickly start running ads.
  • 1-Click Pixel Installation – The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
  • Promote Products on TikTok – Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool.
  • Target Your Audience – With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want.
  • Creative Made Simple – Our Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest – no video production expertise is required.
  • Optimize Marketing Campaigns – Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.
  • Free Ad Credit For Your First Campaign – Jump start your first campaign with a $300 free ad credit when you sign up for a new TikTok For Business account.